DraftKings co-founder and CEO Jason Robins said the company's prediction product is breaking new ground as it becomes available nationwide for the first time this NFL season. In an interview on Market Domination, Robins said customers in states such as California, Texas, Florida and Georgia who previously could not place such plays can now do so. He said the product, launched toward the end of December last season, has improved dramatically in just nine months and could be twice as good or more by the end of the season. Robins described customer acquisition as healthy and said the company is getting great ROI on its marketing investment, adding that DraftKings will remain data driven and lean in where it sees success. He also addressed rising competition from rival sportsbooks and prediction markets, saying DraftKings spends heavily on marketing and promotions but treats them as disciplined investments with acceptable returns.
DraftKings IncDraftKings' prediction product is now available nationwide, expanding its addressable customer base and driving healthy customer acquisition.
