e.l.f. Beauty Stock Jumped 32% in June

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โดย The Motley Fool·Read original
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e.l.f. Beauty stock soared 32% in June, driven by tariff refunds and a new hair care product line. The company is seeking a $58.5 million refund after facing a 55% tariff rate in fiscal 2026, which more than doubled from the prior year. In June, e.l.f. announced its entry into the hair care category with a six-product line that saw 96% positive sentiment in a pilot run, with 65% of buyers new to the brand. The company also continues to benefit from its acquisition of luxury brand Rhode, which has been a massive hit. Despite the stock's recent gains, it remains 65% off its all-time high and trades at 20 times forward one-year earnings.

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