Apisit Soonthornchookiat, Chief Executive Officer of Origin Vertical Corporation, or ORIGIN VERTICAL, under Origin Property, or ORI, disclosed that the real estate and condominium market will begin to recover clearly late next year, depending on economic stimulus measures and government support. Meanwhile, the behaviour of the new generation of consumers is shifting from buying to renting, making the condominium rental market in the Eastern Economic Corridor, or EEC, and around industrial estates expand strongly. In the fourth quarter of 2026, the company plans to launch three new projects in Bangkok, Pattaya and Phuket with a combined value of 4.2 billion baht: The Origin Yaek Kor Por Aor Station worth 1.8 billion baht with 868 units starting at 1.49 million baht, Origin Branded Residence Pattaya worth 1.4 billion baht with 306 units starting at 3.49 million baht, and Origin Wellness Residence Phuket worth 1 billion baht with 238 units starting at 3.79 million baht. It targets presales of 20 billion baht, revenue of 4.5 billion baht and transfers of ownership worth 12 billion baht, covering both projects the company develops itself and joint-venture projects. On marketing strategy, the company is shifting from reliance on offline media to a focus on social media and video content, promoting sales staff as company influencers through TikTok, Facebook and Instagram, which generates sales accounting for as much as 30% of total sales. It is also partnering with Lazada and Shopee to hold livestreaming events and bringing Amy and Bonnie from GMMTV to join an activity on 18 September 2026 from 2:00 to 3:00 p.m. on the Lazada platform. Next year, provincial markets will be the main driver, focusing on Phuket, which benefits from the purchasing power of foreign customers through its dealer network, and Rayong, home to industrial estates with a large workforce base. Meanwhile, the SO Origin Siriraj project responds to the health megatrend with a Wellness concept and cooperates with The Longevist, a specialist in Wellness Longevist integrated health care.
Origin Property PCLORI plans three new projects worth 4.2 billion baht in Q4 2026 and targets 20 billion baht presales, 4.5 billion baht revenue and 12 billion baht transfers.
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