Apple Inc.BofA cut its Apple price target to $370 from $380 after the iPhone 18 launch, citing lower-than-expected Pro pricing and margin pressure.
Bank of America analyst Wamsi Mohan cut his price target on Apple to $370 from $380 while reiterating his buy rating, after John Ternus hosted his first iPhone event as Apple CEO and unveiled the iPhone 18 Pro, iPhone 18 Pro Max, and the company's first foldable iPhone Duo. Mohan said the iPhone 18 Pro and Pro Max were not priced as high as he expected, with the iPhone 18 Pro starting at $1,199 and the Pro Max at $1,299, each $100 above the previous generation but below his estimated increases. Apple is absorbing part of a surge in memory prices driven by data-center demand, and management has guided fourth-quarter gross margins to between 47% and 48%, down from 50% in the third quarter. Deepwater Asset Management founder Gene Munster believes up to one-third of Pro Max owners could switch to the iPhone Duo, which starts at $1,999, and that the Duo could account for 10% of total iPhone revenue in 2027. The article notes Apple has 2.5 billion active devices worldwide and more than $39 billion in cash available to Ternus for product development and acquisitions.
Apple Inc.BofA cut its Apple price target to $370 from $380 after the iPhone 18 launch, citing lower-than-expected Pro pricing and margin pressure.
Applovin Corp
Bank of America CorpBofA analyst Wamsi Mohan is the one cutting Apple's price target, but the article reports no impact on Bank of America itself.
NVIDIA Corporation