eBay InceBay Live's GMV jumped 8x YoY, with sellers using Live selling 3x more, indicating strong product demand.
eBay is making a bigger push into live shopping after seeing record results. During its second-quarter earnings call, the company said eBay Live's gross merchandise volume jumped about 8 times year-over-year across seven markets, with increases in viewers, watch time, and items sold. Over 90% of sellers who stream regularly have seen their GMV grow, and those who use Live sell about three times more than those who don't. First-time shoppers in the collectibles category spend around 70% more than non-Live counterparts. eBay plans to expand Live to more international markets and recently moved to self-service onboarding for eligible sellers in over 300 categories.
eBay InceBay Live's GMV jumped 8x YoY, with sellers using Live selling 3x more, indicating strong product demand.