Emei Xueya Teams Up with China Resources Snow Breweries to Launch Craft Tea Beer — Three Flavors Now Available

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Emei Xueya has signed a strategic cooperation agreement with China Resources Snow Breweries. The jointly developed Emei Xueya craft tea beer hit the market on July 28, featuring three distinctive flavors: green tea, jasmine tea, and black tea. Emei Xueya is a wholly owned subsidiary of Emei Shan A, with nearly 30,000 mu of high-altitude standard ecological tea gardens, while China Resources Snow Breweries is a leading player in China's beer industry. The two parties will integrate channel resources across Sichuan and Chongqing, simultaneously deploying in offline supermarkets, restaurants, craft beer outlets, and online e-commerce channels, gradually expanding to the national market. Xiao Zhuqing, an analyst at China Alcoholic Drinks Association, pointed out that China Resources Snow Breweries' industrial platform can address tea companies' shortcomings in brewing capacity, nationwide distribution, and restaurant channels, but whether this can translate into substantial growth for the tea business in the medium to long term depends on the cooperation model and channel synergy capabilities.

Impact on stocks 2

Consumer Staples▲ · 1 stocks
Others▲ · 1 stocks
Emei Shan Tourism Co Ltd
000888
▲ PositiveDemandrelevance

Emei Shan A's subsidiary Emei Xueya partners with China Resources Snow Breweries to launch craft tea beer, leveraging distribution channels to boost sales.

Off-coverage companies 1

四川省峨眉雪芽茶业有限公司Private▲ Positive
Demandrelevance

Emei Xueya, as the direct partner, launches craft tea beer with China Resources Snow Breweries, gaining access to nationwide distribution and brewing capacity.

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