Essity has agreed to acquire Kenvue's feminine care business in Brazil, including the market-leading brands Carefree, Sempre Livre and o.b., for USD 284m on a cash and debt-free basis. The acquisition is structured as an asset purchase from certain Kenvue subsidiaries and includes ownership of the brands for sanitary pads, liners and tampons, as well as related manufacturing equipment in Brazil. For the twelve-month period ending June 30, 2026, the acquired business had net sales of approximately BRL 800m with good profitability. The transaction is subject to regulatory approval in Brazil and other customary closing conditions, as well as the completion of the Kimberly-Clark and Kenvue transaction, and is expected to close during the second quarter of 2027. Essity says the acquisition strengthens its position as a market leader in feminine care in Latin America and marks another step in its strategy to grow in its most value-creating categories.
Essity AB Series BAcquires Kenvue's feminine care business in Brazil, strengthening market leadership.
Kenvue Inc.Sells its feminine care business in Brazil for $284m, divesting a profitable asset.
Kimberly-Clark Corporation
