Estée Lauder and Jo Malone London launch Scent Scanner on Pinterest

Product / Tech
โดย Business Wire·Read original
Summary · why it matters

The Estée Lauder Companies and Jo Malone London have launched Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The tool analyzes the visual preferences expressed across a user's Pinterest boards to generate personalized Jo Malone London fragrance recommendations. Building on the brand's 2025 AI Scent Advisor, Scent Scanner shifts the discovery starting point from words to images, reading visual inspiration such as color palettes, textures, and aesthetics. Aude Gandon, Chief Digital and Marketing Officer at The Estée Lauder Companies, said the experience demonstrates how creativity and commerce can combine to make fragrance discovery more relevant and engaging. The launch reflects an ongoing collaboration between the companies to build digital commerce experiences that connect high-intent fragrance shoppers with seamless pathways from inspiration to purchase.

Impact on stocks 2

Consumer Staples▲ · 1 stocks
Estee Lauder Companies Inc
EL
▲ PositiveTechnologyrelevance

Launches Scent Scanner, an AI-powered tool on Pinterest that enhances fragrance discovery and digital commerce.

Communication Services▲ · 1 stocks
Pinterest Inc
PINS
▲ PositiveDemandrelevance

Hosts exclusive Scent Scanner experience, potentially increasing user engagement and ad revenue from brand collaboration.

Off-coverage companies 1

Jo Malone LondonPrivate▲ Positive
Technologyrelevance

Jo Malone London is the featured brand for the new Scent Scanner tool, driving personalized fragrance recommendations.

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