Estée Lauder is partnering with AI marketing platform Profound to help the company see how its brands appear across generative AI platforms and identify ways to improve visibility. By using Profound's findings, Estée Lauder can optimize content across social media and product description pages, ensuring product information, ingredients, claims, and benefits are optimized for consumer visibility and easier for large language models to understand and surface to consumers. "The way people discover beauty is being rewritten in real time, and we intend to shape that shift rather than reacting to it," said Aude Gandon, Estée Lauder's global chief digital and marketing officer. Profound's CEO and co-founder James Cadwallader added that enabling this strategy at scale across an entire prestige beauty portfolio sets a new bar for what enterprise AI visibility strategy looks like in this category.
Estee Lauder Companies IncEstée Lauder partners with Profound to deploy AI-powered brand discovery and optimize content for generative AI platforms.
Profound lands Estée Lauder as a client for its AI marketing/visibility platform, expanding its enterprise adoption.
