Estee Lauder Companies has entered a global strategic partnership with AI marketing platform Profound to improve how its brands appear across generative AI platforms. The collaboration gives Estee Lauder a portfolio-wide view of how its brands surface on major generative AI platforms including ChatGPT and Gemini, and makes it the first prestige beauty company to deploy Profound's capabilities globally across its full portfolio and implement Generative Engine Optimization at scale. Profound's agentic tools will optimize product pages, blogs, YouTube channels and other digital content so that product information, ingredients, claims and benefits are easier for large language models to understand and surface, with AI visibility insights integrated into Estee Lauder's One Operating Ecosystem. The initiative builds on Estee Lauder's digital exposure, with online sales reaching 34% of reported sales in fiscal 2026, up three percentage points year over year. Shares of the Zacks Rank #3 (Hold) company have gained 14.1% in the past month, and the stock trades at a forward 12-month P/E ratio of 27.97 versus an industry average of 22.15.
Estee Lauder Companies IncEstee Lauder partners with Profound to deploy Generative Engine Optimization across its brands on AI platforms like ChatGPT and Gemini
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