Microsoft CorporationMicrosoft Copilot is the first planned integration for ESW's new agentic commerce solution, positioning Microsoft's AI platform as a key enabler for AI-driven shopping.

ESW has launched ESW Agentic Commerce, a new solution that enables brands to make their products discoverable and complete transactions within AI-powered shopping experiences, with Microsoft Copilot as the first planned integration. The solution works alongside retailers' existing ecommerce infrastructure, allowing brands to extend their current capabilities into AI-driven channels without replacing their existing platforms. ESW Agentic Hub, the underlying infrastructure layer, makes global commerce capabilities accessible to AI agents and is designed to support additional integrations over time. The offering is available immediately for brands and customers in the U.S., with broader availability planned in the near future. Analysts project agentic commerce will represent a $3 trillion to $5 trillion global opportunity by 2030, while traditional search is expected to decline by 25% as consumers increasingly turn to AI assistants.
Microsoft CorporationMicrosoft Copilot is the first planned integration for ESW's new agentic commerce solution, positioning Microsoft's AI platform as a key enabler for AI-driven shopping.
ESW launched its own Agentic Commerce solution with Microsoft Copilot integration, enabling brands to sell through AI channels.