Etsy, Inc.ETSY
▼ NegativeCapitalrelevance
Director sold 18% of holdings via pre-arranged plan, signaling insider reduction.
Impact on stocks 1
Consumer Discretionary
Etsy, Inc.Etsy Director Melissa Reiff Sells 3,855 Shares for $328,000
Management
Etsy Director Melissa Reiff sold 3,855 shares of the company on July 15, 2026, in a transaction valued at $328,000. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 4, 2025, and involved the exercise of options at $61.25 per share followed by an immediate open-market sale at $85.00 per share. The disposition reduced Reiff's direct equity holdings by 18%, leaving her with 17,613 shares valued at $1.51 million based on the July 15, 2026 market close of $85.74. Etsy, which operates online marketplaces for handcrafted goods and the Depop apparel resale division, had a market capitalization of $7.9 billion as of July 16, 2026, with trailing twelve-month revenue of $2.9 billion and net income of $302.7 million.
Etsy, Inc.Director sold 18% of holdings via pre-arranged plan, signaling insider reduction.