Etsy's marketplace gross merchandise sales rose 5.5% year over year to $2.5 billion in the first quarter of 2026, with the growth rate improving 540 basis points from the fourth quarter. Active buyers posted sequential growth for the first time in two years, new buyers and active sellers increased year over year, and GMS per active buyer rose for the first time since late 2022 to $122 on a trailing 12-month basis. Management reiterated its expectation for year-over-year marketplace GMS growth in every quarter of 2026 and forecast full-year growth in the low single digits, guiding second-quarter marketplace GMS to between $2.48 billion and $2.53 billion, implying 3% to 5% year-over-year growth. The company said progress in product development and marketing is translating into improvements across marketplace fundamentals, while foreign exchange tailwinds and a softer prior-year comparison also supported the performance. Etsy's mobile app GMS increased 11.2% year over year and accounted for roughly 47% of marketplace GMS.
Etsy, Inc.Etsy reported 5.5% marketplace GMS growth, active buyer growth, and improved fundamentals
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