EURO partners with SC to furnish luxury villas at The Gentry Cultivar Rama 9, priced at 30-50 million baht

M&A · Partnership

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Summary · why it matters

Euro Creations Public Company Limited, or EURO, has announced a partnership with SC Asset Corporation Public Company Limited, or SC, to furnish "The Gentry Cultivar Rama 9," a luxury villa project, under the campaign "THE CULTIVAR ATELIER – The Art of Personal Curation." Kevin Gambir, Chief Executive Officer and Executive Director of EURO, said the collaboration reflects the company's approach of bringing global brands to create living experiences for high-purchasing-power customers. EURO has curated furniture and decor from several global brands, including Cassina, Molteni&C, Rolf Benz, Calligaris and Giorgetti, as well as fitness equipment from Technogym. The project consists of three-storey luxury villas with only 15 units on an area of more than 5 rai 1 ngan 93.8 square wah. There are three home designs to choose from: Hideaway with 550 square metres of usable space, Haven with 440 square metres, and Hyde with 362 square metres. Prices start at 30-50 million baht.