adidas AGADS
▼ NegativeCapitalrelevance
Operating profit fell short of forecasts due to marketing costs, despite sales beat.
Impact on stocks 1
Consumer Discretionary
adidas AGEuropean markets were mixed, with the German DAX declining. While the UK FTSE 100 and French CAC 40 extended gains, the DAX came under selling pressure at times. Among individual stocks, Adidas tumbled sharply after its sales beat market expectations thanks to the football World Cup effect, but marketing costs weighed on operating profit, which fell short of forecasts, dragging down the DAX.
adidas AGOperating profit fell short of forecasts due to marketing costs, despite sales beat.