Meta Platforms Inc.Launch of paid AI subscriptions could generate significant additional revenue from user adoption.

Evercore ISI maintained its Outperform rating and $930 price target for Meta Platforms on June 17, following the company's launch of consumer and commercial paid subscription services across its Family of Apps and new Meta One AI subscription products. Meta is introducing consumer app-level Plus subscriptions for Facebook, Instagram, and WhatsApp, as well as consumer Meta One AI tiers that combine app-level benefits with increased Meta AI use. Evercore predicts that with every 1% adoption among around 5.9 billion cumulative daily active users at a combined average revenue per user of $3.50, the products would produce an additional $2.5 billion in annual revenue. Separately, on June 23, Meta launched a new set of $299 smart glasses, at least $80 less expensive than its entry-level second-gen Meta Ray-Ban glasses, as competition in the eyewear market intensifies.
Meta Platforms Inc.Launch of paid AI subscriptions could generate significant additional revenue from user adoption.
Evercore Partners Inc