Expedia Group has signed a deal to acquire Ireland-based B2B car-rental platform CarTrawler, aiming to expand its mobility offerings and deepen technology support for travel partners. The acquisition is part of Expedia's broader pivot toward higher-margin B2B services, AI tooling, and mobility, as it seeks to offset softness in its core U.S. consumer business and competition from direct booking channels. The move complements Expedia's AI-powered B2B tools and Rapid API expansion, testing whether the company can convert its technology stack into stickier, higher-margin relationships with airlines, hotels, and travel brands. Some analysts project Expedia could reach $18.7 billion in revenue and $2.8 billion in earnings by 2029, requiring 7.3% annual revenue growth, while more bullish estimates see $20.6 billion in revenue and $3.9 billion in earnings. However, rising direct booking channels and supplier loyalty programs remain a threat to Expedia's take rates and long-term margins.
Expedia Group Inc.Expedia acquires CarTrawler to expand B2B mobility and high-margin services, aiming to offset consumer softness and boost revenue/earnings.
CarTrawler is acquired by Expedia, providing an exit for its owners and integration into a larger travel platform.