PayPal's Venmo has launched its 2026-2027 Name, Image and Likeness campaign with nine student-athletes spanning football, basketball, volleyball, gymnastics and softball, seven of whom compete in women's sports. Alongside the partnerships, Venmo introduced Money Moves, an initiative letting participating athletes receive part of their NIL earnings through Venmo and use the app to give back to teammates, coaches, mentors, family and fans, with campaign content running on Venmo's Instagram and TikTok throughout the school year. The push builds on Venmo's existing college-campus presence through college-branded debit cards, NIL partnerships and game-day experiences, and Venmo-commissioned research found 68% of surveyed college students said splitting costs helps prevent money issues between friends while 63% were more likely to join plans when costs could be split digitally. The campaign arrives as Venmo's second-quarter 2026 total payment volume rose 14% year over year to about $93.8 billion, a seventh straight quarter of double-digit growth, with Pay with Venmo volume up 44% and Venmo Debit Card monthly active accounts up more than 50%. Customers using both Venmo Debit and Pay with Venmo generated more than nine times the average revenue per account of P2P-only users in the second quarter of 2026, and that higher-value group roughly doubled over the past year.
PayPal Holdings IncVenmo launched a 2026-2027 NIL campaign with nine athletes and the Money Moves initiative, expanding adoption of Venmo for NIL earnings and payments.
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