Asahi Beer announced on the 18th that, in line with the liquor tax revision on October 1, it will convert its flagship third-category beer product Clear Asahi into beer. The product will be renamed Clear Asahi Draft, with canned versions going on sale on October 27. The company has not disclosed the selling price, but the price is expected to rise by a few yen from the current market price of around 198 yen for a 350-milliliter can. Commercial kegs will be switched over sequentially from October 6 onward. The malt ratio has been increased to bring it closer to the satisfying taste of draft beer, and a proprietary brewing method was used to achieve a clear flavor free of off-notes.
Asahi Group Holdings LtdAsahi converts Clear Asahi to beer and raises its price by a few yen per can, improving product pricing/margin.
