AT&T and the Dallas Cowboys announced an agreement to extend their partnership and continue powering the technology and fan experiences at AT&T Stadium. The deal keeps the AT&T name on the building and gives the two a platform to build faster, smarter and more immersive game-day experiences. AT&T Stadium relies on more than 261 miles of fiber and nearly 1,000 antennas throughout the venue, which the companies describe as the largest network of its kind in the country, to serve crowds of more than 100,000 people. For the 2026 season, AT&T is debuting new stadium technology including AT&T Stadium Wayfinding navigation, an expanded AR photo experience called Pose with the Pros, a mixed reality catch-and-compete moment with Dak Prescott, the AI-powered Starbase Connection feature, and AT&T Turbo Live high-priority network access available to fans of all carriers. Dallas Cowboys Owner, President and General Manager Jerry Jones said AT&T has been at the core of the fan experience and the technology foundation driving operations for 30 years, and AT&T Chairman and Chief Executive Officer John Stankey said the Cowboys will continue to innovate on behalf of fans.
AT&T Inc.AT&T extends its stadium naming/technology partnership with the Dallas Cowboys and debuts new fan-facing stadium tech for the 2026 season.
The Dallas Cowboys extend their AT&T Stadium partnership, keeping the venue's technology and fan-experience platform in place.
