McDonald's Corp. is developing a new value strategy with franchisees after posting its weakest US sales growth in over a year, according to Bloomberg. The company will create a longer-term approach for value-conscious customers in the coming weeks and is preparing a short-term plan featuring temporary items and digital offers based on current popular products, the fast-food giant reportedly said in a message to operators. The shift marks the first major move under new US head Skye Anderson and arrives ahead of the company's investor day next week. Sales at established US restaurants grew 0.8% last quarter, the weakest performance since early 2025, and the stock is down roughly 17% year-to-date. CEO Chris Kempczinski said on the Aug. 4 earnings call that many franchisees did not follow corporate pricing recommendations, which hurt results, after the company benefited in 2024 from $5 meal deals and earlier this year expanded value offerings with at least 10 items under $3.
McDonald’s CorporationMcDonald's is overhauling its value strategy after posting its weakest US same-store sales growth in over a year, as franchisees failed to follow corporate pricing recommendations.
