FIFCO USA renamed North American Breweries after Saothair acquisition

M&A · Partnership
โดย Just Drinks·US·Read original
Summary · why it matters

US brewer FIFCO USA has been renamed North American Breweries following its acquisition by private-equity firm Saothair Capital Partners. Saothair completed the purchase of CCR American Holdings, Inc., which trades as FIFCO USA, from Heineken subsidiary Distribuidora La Florida; financial terms were not disclosed. The Rochester, New York-based business, which operates the Genesee Brewery and employs 700 people, returns to the NAB name to better align with its regional heritage. Rich Lozyniak, Saothair co-founder and operating partner, who served as NAB CEO from 2009 to 2014, said he couldn't be more excited about this next chapter. Peter Bodenham, a former NAB executive, has been appointed CEO, and the company will continue investing in the Genesee Brewery and its brands, which include Labatt, Genesee, and Seagram's Escapes.

Impact on stocks 2

Consumer Staples▼ · 2 stocks
Heineken
HEIA
▼ NegativeCapitalrelevance

Heineken subsidiary Distribuidora La Florida divests FIFCO USA/CCR American Holdings to Saothair, exiting the US brewer.

Heineken Holding NV
HEIO
▼ NegativeCapitalrelevance

Heineken Holding NV is the parent of Heineken, whose subsidiary sold FIFCO USA to Saothair.

Off-coverage companies 3

North American BreweriesPrivate▲ Positive
Capitalrelevance

FIFCO USA is renamed North American Breweries after Saothair's acquisition, with new CEO Peter Bodenham.

Saothair Capital PartnersPrivate▲ Positive
Capitalrelevance

Saothair Capital Partners completed the acquisition of CCR American Holdings (FIFCO USA), now renamed North American Breweries.

Genesee BreweryPrivate▲ Positive
Capitalrelevance

New owner Saothair commits to continue investing in the Genesee Brewery and its brands.

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