Fifth Third has launched the Truly Simple Credit Card, a new card designed to help customers save on interest and simplify their finances. The card offers an extended introductory 0% APR for 18 months on purchases and balance transfers, with a variable APR of 18.49% to 29.49% after the introductory period, and carries a $0 annual fee. It is issued on the Mastercard network and includes benefits such as balance transfer capabilities through the Fifth Third mobile app, automatic payment management, and more than $120 in annual value through Mastercard's Instacart benefit program for eligible cardholders. The launch is part of Fifth Third's strategy to simplify its credit card portfolio around two primary customer needs: earning rewards and saving on interest, with the Truly Simple card targeting those focused on reducing interest costs and consolidating debt.
Fifth Third BancorpFifth Third launches a new credit card product aimed at attracting customers seeking interest savings and debt consolidation.
Mastercard IncThe card is issued on the Mastercard network, potentially increasing transaction volume for Mastercard.
