Food Lion Feeds Launches Summers Without Hunger Campaign to Fight Childhood Hunger

Industry
โดย GlobeNewswire·Read original
Summary · why it matters

Food Lion Feeds is launching its annual Summers Without Hunger campaign to help fight childhood hunger during the summer months. Customers can purchase a specially designed reusable bag for $3.99 in stores or online through Food Lion To Go from June 17 to July 14, with Food Lion Feeds donating $2 for every bag sold to the Food Lion Feeds Charitable Foundation. Participating brand partners including Cheez-It, General Mills, Lay’s, Kraft Heinz, Triscuit, Hellmann’s, Utz, Campbell’s, Frank’s RedHot, Pepsi and Danone North America will match customer contributions up to $1 million, so each bag provides the equivalent of 40 meals. Since its inception in 2019, the campaign has helped provide more than 120 million meals to children across Food Lion’s 10-state operating area. Through Food Lion Feeds, the company has helped provide more than 1.5 billion meals since 2014 and has committed to helping provide 3 billion meals by 2032.

Impact on stocks 5

Consumer Staples▲ · 5 stocks
Koninklijke Ahold Delhaize NV
AD
▲ PositiveDemandrelevance

Food Lion (owned by Ahold Delhaize) is running the campaign, driving customer traffic and brand goodwill.

General Mills Inc
GIS
▲ PositiveDemandrelevance

General Mills is a brand partner matching customer contributions, potentially boosting product visibility and sales.

The Kraft Heinz Company
KHC
▲ PositiveDemandrelevance

Kraft Heinz is a brand partner matching contributions, likely increasing brand engagement and sales.

PepsiCo Inc
PEP
▲ PositiveDemandrelevance

PepsiCo is a brand partner matching contributions, potentially driving product sales and positive brand association.

Utz Brands Inc
UTZ
▲ PositiveDemandrelevance

Utz Brands is a brand partner matching contributions, likely boosting product visibility and sales.

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