Fresh Snack Market Heats Up as Leading Brands Accelerate Expansion

Industry
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Summary · why it matters

The fresh snack market continues to gain momentum, with leading brands accelerating their expansion, but product homogenization and supply chain bottlenecks are becoming key tests for the industry to break through. Recently, Jiangsu 7-Eleven launched its own category '7 Fresh Snacks', Laiyifen opened its first fresh snack store 'LYFEN life Fresh Life', and established players like Jiduoquan and Jinlimen are also speeding up their expansion outside their home regions. Fresh snacks typically refer to new-style leisure foods with short or medium shelf lives, freshly made, and with fewer additives. The initial investment for a store is about 2 to 3 million yuan, with a payback period of around 8 months and a gross margin of about 30%. High customer traffic is the foundation for profitability, so stores are mostly located in core commercial areas or subway entrances. However, as more players enter the market, homogenization issues are emerging in categories such as Swiss rolls, cream puffs, and freshly made beverages. Moreover, supply chain management demands high requirements for localized production and full cold chain distribution, and a nationwide supply system for short-shelf-life fresh goods is relatively scarce. Laiyifen stated it will first refine its model through directly operated flagship stores, planning to set up 20 stores in Shanghai's core benchmark shopping centers. ST Juewei also emphasized that the business is still in the model validation and exploration stage.

Impact on stocks 2

Others▲ · 2 stocks

Off-coverage companies 3

江苏7-ELEVENPrivate▲ Positive
Demandrelevance

7-Eleven launching fresh snacks expands product offerings, potentially boosting demand.

几多全Private▲ Positive
Demandrelevance

Jiduoquan accelerating expansion outside home regions indicates growth in demand.

金粒门Private▲ Positive
Demandrelevance

Jinlimen speeding up expansion suggests increasing demand for its fresh snacks.

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