FTX founder reportedly bought Uniswap.com for over $1 million and redirected it to a rival site

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Hayden Adams, founder of the decentralized exchange Uniswap, said on X on September 21 that Sam Bankman-Fried, founder of the crypto exchange FTX, bought the domain Uniswap.com for more than $1 million and redirected it to the rival site SushiSwap. According to Adams, the domain's owner at the time first offered it to Uniswap for more than $1 million, but the company declined to buy it, after which Bankman-Fried acquired the domain and redirected it to SushiSwap. SushiSwap is a DEX launched in 2020 based on Uniswap's design, and Adams commented on the purchase, saying it was probably done to show off his power and to annoy us. After the redirect, Uniswap Labs filed a complaint with the World Intellectual Property Organization, and as a result the domain was transferred to Uniswap. The WIPO ruling found that the redirect from Uniswap.com to SushiSwap constituted bad-faith use likely to confuse users, and in September 2021 it ordered the domain transferred to Uniswap Labs; it now redirects to the company's official trading interface.

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