Gap Inc. has entered a partnership with Dubai-based Chalhoub Group to launch Gap, Banana Republic, and Athleta brands in the Middle East through phased online rollouts in the UAE, Saudi Arabia, and Kuwait in 2026, followed by store openings in 2027. The move extends Gap's international footprint with a digitally led omnichannel experience in a competitive region. Gap also updated its full-year guidance, projecting 1% to 2% net sales growth and earnings per share of US$2.83 to US$2.93. The partnership adds an international growth angle but does not alter the near-term focus on Athleta's execution and maintaining sales momentum without heavy discounting.
The Gap, Inc.Partnership with Chalhoub expands Gap's international footprint in Middle East, driving future growth.
Chalhoub gains exclusive partnership to launch major brands in Middle East, boosting its portfolio.
