Gap has tapped former Coach designer Reed Krakoff to create a new line of handbags inspired by its five-pocket jeans and fleece hoodies, as part of a push to make accessories a more distinctive business. CEO Richard Dickson said accessories have never been done with distinction or conviction, but Krakoff, who was named executive director of accessories last year, is now tasked with replicating his success at Coach, where he turned handbags into fashion items and introduced the "C" logo. The new line includes a Five-Pocket Tote with denim details and a washable Hoodie Tote, available in stores and online starting September 8. Since Dickson took over in 2023, Gap shares have nearly doubled, outperforming the S&P 500 by 22 percentage points.
The Gap, Inc.Gap launches new handbag line by Reed Krakoff, aiming to boost accessories sales.
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