General Mills expanded its Progresso Pitmaster BBQ-inspired soup lineup with two high-protein flavors and introduced two new Annie's mac and cheese varieties, including an online-exclusive SUPER! Mac Dill Pickle Mac & Cheese, in early September 2026. The company is partnering Progresso with Hidden Valley Ranch and leaning into bold, trend-driven flavors at Annie's as part of a strategy emphasizing fewer, bigger innovations aligned with changing consumer tastes. The Annie's SUPER! Mac Dill Pickle Mac & Cheese is sold exclusively online at major retailers and positioned as higher protein and higher fiber. General Mills' narrative projects $18.3 billion revenue and $1.8 billion earnings by 2029, assuming essentially flat yearly revenue and an earnings increase of about $1.9 billion from -$87.6 million today, with a $37.88 fair value implying 4% upside to its current price. Some of the lowest estimate analysts assume revenue falls to about US$17.6 billion by 2029 even as earnings rise toward US$1.8 billion, warning that higher media spend and complex, high protein innovation like these launches could backfire if sales momentum or pricing power fail to keep up.
General Mills IncGeneral Mills launched two new high-protein Progresso soups and two new Annie's mac and cheese varieties, expanding its product lineup to capture trend-driven consumer tastes.
