General Mills is rolling out new cereal campaigns including a Reese’s Puffs collaboration with artist GloRilla and the launch of Honey Nut Cheerios Protein. The Reese’s Puffs project features a music remix and limited-edition cereal box, while Honey Nut Cheerios Protein is supported by a collectible ring campaign. These moves aim to keep the company’s cereal portfolio relevant with younger shoppers and defend shelf space amid strong competition. The campaigns come as General Mills reported a quarterly net loss of about US$2.0 billion, driven largely by US$1.75 billion of goodwill and intangible impairments, and guided to a tougher year for organic sales and profit.
General Mills IncReported a quarterly net loss of ~US$2.0 billion due to impairments and guided to a tougher year for organic sales and profit.