Christophe Girardier, founder and CEO of Glimpact, says the European Union's Ecodesign for Sustainable Products Regulation will create a competitive advantage for companies that invest early in environmental data infrastructure. The regulation, in force since July 2025, mandates minimum eco-design requirements and digital product passports for all products sold in the EU, with fashion and steel sectors facing implementation in 2027. Girardier notes that Glimpact's technology, already used by Decathlon and Lacoste, helps large enterprises measure environmental performance at scale and comply with the new rules. He adds that the regulation, combined with the EU's directive on environmental claims, will marginalize greenwashing and strengthen genuinely virtuous companies.
EU Ecodesign rules create demand for Glimpact's environmental data technology, benefiting the company directly.
Lacoste is mentioned as a user of Glimpact's technology, but the article focuses on Glimpact; Lacoste may benefit indirectly from compliance tools.