Xiaomi CorpXiaomi bore the brunt of the 11% shipment decline, especially in entry-level and mid-range segments hit by memory cost surge.
Global smartphone shipments fell 11% year over year in the second quarter, marking the segment's worst second quarter in 13 years, according to Counterpoint Research. The memory and storage shortage has become the single biggest drag on the industry, with memory costs up nearly 300% from a year ago and now accounting for over 65% of bill of materials at the low end, according to IDC. The downturn is especially damaging for entry-level and mid-range segments, while premium players like Apple and Samsung saw shipments increase, and Chinese firms such as Xiaomi, Oppo, and Vivo bore the brunt of the decline. Research firm Omdia also pointed to severe market polarization caused by the memory crisis. Some analysts see potential headwinds for premium brands, with KeyBanc Capital Markets downgrading Apple stock to Underweight on concerns that potential price increases and reduced carrier promotions could slow growth in Apple's Services segment.
Xiaomi CorpXiaomi bore the brunt of the 11% shipment decline, especially in entry-level and mid-range segments hit by memory cost surge.
Samsung Electronics Co LtdSamsung saw shipments increase as a premium player, benefiting from market polarization away from low-end.
Apple Inc.KeyBanc downgraded Apple to Underweight, citing potential price increases and reduced carrier promotions that could slow Services growth.
Oppo bore the brunt of the 11% shipment decline, especially in entry-level and mid-range segments hit by memory cost surge.
Vivo bore the brunt of the 11% shipment decline, especially in entry-level and mid-range segments hit by memory cost surge.