GoPro IncGoPro will sell 90% of its shares to StarMan Optical for $285M cash, giving it funds to repay debt and pivot to commercial/defense/AI markets.

Action camera maker GoPro has announced it will sell 90% of its shares to StarMan Optical, a private U.S. company that manufactures optical transceivers for AI data centers, for $285 million in cash. The remaining 10% will be held by existing shareholders. The deal will give the struggling GoPro the financial breathing room to repay debt and cope with soaring memory chip prices and competition from Chinese rivals. It also shifts the company away from its reliance on the consumer business, positioning it to leverage its more than 2,500 U.S. patents to tap into commercial, defense, and AI markets. Following the announcement, GoPro shares surged more than 50% at one point to $1.33, surpassing the offer price of $1.14 per share (a premium of about 29.5% over the last closing price), suggesting investors expect a higher bid. After GoPro was valued at $4 billion on its first day of trading in 2014, its stock has fallen about 96%, as it faces intensifying competition from Chinese companies such as DJI and Insta360.
GoPro IncGoPro will sell 90% of its shares to StarMan Optical for $285M cash, giving it funds to repay debt and pivot to commercial/defense/AI markets.
StarMan Optical is the acquirer buying 90% of GoPro for $285M, gaining GoPro's 2,500+ U.S. patents and AI/defense market access.
Insta360 is cited among the Chinese rivals whose intensifying competition has crushed GoPro's stock and consumer business.
DJI is named as a Chinese competitor driving GoPro's steep decline and consumer-market struggles.