Gray Media has launched an enhanced political digital advertising solution called Political 360, powered by Aristotle's political and consumer data. The offering integrates Aristotle's National Voter File, covering more than 235 million registered U.S. voters, and its National Consumer File, built from more than 267 million consumer records, into Gray's go-to-market strategy. This enables campaigns, issues, and advocacy organizations to target precise voter audience segments across digital channels, moving beyond broad demographic targeting. Gray's Chief Digital Officer Mike Braun said the combination of Gray's local market strength and Aristotle's voter intelligence helps campaigns engage the right voters at the right time with the right message.
Gray Television IncGray Media launches Political 360 digital ad solution, enhancing its product offering for political campaigns, likely driving ad revenue.
Aristotle's data powers Gray's new Political 360 solution, increasing demand for its voter and consumer data services.