Rockstar Games may have spent roughly $1 billion to $2 billion developing Grand Theft Auto VI, placing it in the same cost range as the $1.5 billion Burj Khalifa, according to industry analyst estimates. The Financial Times, citing video game research group DFC Intelligence, projected last year that GTA VI would generate $3.2 billion in first-year revenue, with about $1 billion of that coming from pre-orders alone. Analysts believe Take-Two Interactive could recoup the entire development budget within days of the November 19 launch, given the franchise's track record—GTA V earned $1 billion in three days in 2013. Unverified reports claim 39 million pre-orders and $3 billion in revenue within 24 hours of pre-orders opening on June 25, though Take-Two and Rockstar have not confirmed these figures. Take-Two shares traded near $239 in late June, with a consensus analyst price target of about $281 and a Street high of $368 from Bank of America.
Take-Two Interactive Software IncGTA VI is expected to generate massive first-year revenue and pre-orders, indicating strong end-customer demand for Take-Two's product.
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