Wedbush Securities Managing Director Michael Pachter says Grand Theft Auto VI is on track to become one of the biggest video game launches in history, citing surging pre-order demand. The game, developed by Rockstar over 13 years at a cost of about $1.5 billion, follows the previous title that sold over 100 million units at full price. Pachter notes the $80 base price is the highest ever for a game, but argues Take-Two could have charged $100 and still sold 30 to 40 million units quickly, calling the pricing a generous move toward consumers. He adds that fewer than 25% of buyers finished the prior game, underscoring the value of the roughly 200-hour experience.
Take-Two Interactive Software IncSurging pre-order demand for GTA VI, with analyst expecting 30-40 million units sold quickly despite high price.