H&M closed 136 stores and shut down its Monki brand

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Summary · why it matters

H&M closed 136 stores over the past six months and shut down all standalone Monki stores by the end of 2025, folding the brand into Weekday. The retailer has closed more than 600 stores since 2022, ending the first half of 2026 with 4,038 locations. Sales decreased 1% in the first six months, but profitability improved, and CEO Daniel Ervér said the company is on track with its goals. The move reflects a broader shift to simplify the business and focus resources on fewer concepts amid rising competition from digital rivals like Shein and Temu.

Impact on stocks 3

Consumer Discretionary▼ · 3 stocks

Off-coverage companies 1

Shein Group LimitedPrivate▲ Positive
Competitionrelevance

H&M's struggles and store closures are attributed to competition from digital rivals like Shein, which benefits.

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