Heineken shares rose as much as 3.2% in Amsterdam after the Dutch brewer named Rafael Oliveira as its new chief executive officer. Oliveira, 51, will leave his role as CEO of JDE Peet's and join Heineken on October 1, becoming the first external CEO in the family-controlled company's history. The appointment follows the departure of former CEO Dolf van den Brink at the end of May and comes as Heineken faces softer alcohol consumption, tighter consumer spending, and falling first-quarter beer volumes in key markets. Investors may view the move as a reset moment for the brewer, which is pushing ahead with a cost-cutting plan that includes reducing about 7% of its global workforce and targeting up to 500 million euros in annual productivity savings. Jefferies analysts noted Oliveira's track record of translating strategy into measurable financial outcomes, which could support Heineken's push for simplification and sharper resource allocation.
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