Hengshun Vinegar's Shareholder Gift Campaign Backfires, Exposing Weaknesses in Investor Relations Management

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Summary · why it matters

Hengshun Vinegar's physical gift campaign for shareholders has sparked public controversy due to chaotic processes and repeated rule changes, exposing deep governance weaknesses in investor relations management at some listed companies. The campaign ended on June 30, but some users still report not receiving the Hengshun Vinegar 2026 Organic Series New Product Gift Pack, valued at about 60 to 100 yuan. The campaign initially attracted a large number of shareholders with low barriers to entry, but then hastily raised the threshold after problems like fraudulent claims and duplicate redemptions emerged, which in turn created new issues such as vague rules, lack of customer service, and insufficient inventory, leading to widespread complaints from minority shareholders on social media. In stark contrast to well-received shareholder gift campaigns by other listed companies like Zhongjing Food, Delisi, and Wufangzhai, Hengshun Vinegar's move has eroded shareholder trust and damaged its brand credibility.

Jiangsu Hengshun Vinegar-Industry Co Ltd ▼