The Hershey Company has appointed longtime PepsiCo executive Heather Hoytink as President, U.S., and introduced the ONE x Reese's Peanut Butter Chocolate Layered Protein Bar, a product that combines Reese's-inspired flavor with 18 grams of protein and only 2 grams of sugar. The leadership change and expansion into higher-protein snacking highlight how Hershey is pairing seasoned commercial expertise with brand-led innovation in salty and better-for-you categories. The new protein bar broadens Reese's into higher-protein, lower-sugar formats, supporting the company's focus on less cocoa-intensive growth and price pack architecture. How well this bar and similar innovations gain shelf space and repeat usage will matter for offsetting cocoa and tariff pressures on traditional confectionery. Hershey's narrative projects $12.9 billion in revenue and $2.1 billion in earnings by 2029, requiring 3.4% yearly revenue growth and a $1.2 billion earnings increase from $883.3 million today.
Hershey CoLaunch of ONE x Reese's protein bar expands into higher-protein, lower-sugar snacking, targeting growth in better-for-you categories.
PepsiCo Inc