Hershey's has announced the launch of its new Creme Bars, available in Salted Caramel and Affogato flavors, and is partnering with global girl group KATSEYE for a campaign featuring their signature "Pinky Up" gesture. The bars, made with smooth milk chocolate and rich creme fillings, come in 2.2 oz standard bars and 8.4 oz snack size pouches, and are available now at participating retailers. The campaign encourages consumers to express individuality and find happiness in everyday moments, with sampling and pop-up experiences planned for later this fall, as well as a partnership with Uber for select cultural moments. Katrina Vatter, Senior Brand Manager at The Hershey Company, emphasized that the launch celebrates self-expression and shareable moments. The Hershey Company, which generates more than $11.7 billion in annual revenues, continues to expand its confection portfolio with this new product.
Hershey CoHershey launches new Creme Bars in two flavors with a KATSEYE marketing campaign and retail availability, expanding its confection portfolio.
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