Simply Wall St has reduced its fair value estimate for Hertz Global Holdings from $4.64 to $3.78, a decline of roughly 19%, reflecting a more cautious outlook. The revision incorporates a net profit margin reduction from 6.14% to 1.72% and a higher assumed future P/E multiple lifted from 3.61x to 10.46x, while revenue growth was adjusted slightly from 4.33% to 4.40% and the discount rate held steady at 12.46%. Morgan Stanley cut its Hertz price target from $5 to $3.50 and lowered 2026 adjusted EBITDA estimates by 40% and 2027 estimates by 17%, citing higher depreciation per unit as a key pressure point. JPMorgan flagged execution questions after Hertz's Q2 preannouncement, pointing to a sharper than expected uptick in net depreciation per unit and calling residual value assumptions aggressive, while maintaining an Underweight rating with the stock recently closing at $3.00.
Hertz Global Holdings IncFair value estimate cut by Simply Wall St and price target lowered by Morgan Stanley, with reduced earnings estimates and higher depreciation.
JPMorgan Chase & Co
Morgan Stanley