Hi*Ball Energy, the sparkling energy water brand from Tilray Brands, has officially launched in the United Kingdom. The drink is now available via Amazon UK and BrewDog.com, with each 330ml can containing 100mg of natural caffeine, B vitamins, guarana, and ginseng, and no sugar, calories, or artificial sweeteners. The launch targets a growing consumer shift toward functional beverages, with 78% of UK energy drink consumers attracted to natural ingredients and 43% willing to try Hi*Ball as a more conscious alternative. Rajnish Ohri, President, International at Tilray Brands, said the UK debut is part of a broader strategy to expand the brand into additional European countries, the Middle East, Africa, and Asia-Pacific. The brand will showcase at the Barcode Festival on July 2, and the full range—Peach, Wild Berry, Lemon Lime, and Vanilla—is priced at £1.90 per can in 12-packs.
Tilray IncHi*Ball Energy launches in the UK, expanding Tilray's product reach into a new market with growing consumer demand for functional beverages.