Holley Performance Brands announced an expanded retail partnership with a major national retail partner that will broaden placement of its leading performance brands across the partner’s store and distribution network beginning in the third quarter of 2026. The partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner's stores and online. The rollout will feature products from Holley’s portfolio including Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. John Nelligan, Senior Vice President of B2B Sales at Holley Performance Brands, said the expanded placement reflects the strength of the brand portfolio and continued execution of the company’s omnichannel growth strategy. The partnership is expected to support meaningful incremental annual business opportunities across a broad national retail footprint.
Holley IncExpanded retail partnership broadens product placement and distribution, boosting access to Holley products.
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