Hollister Co., a division of Abercrombie & Fitch Co., has launched its women's fall denim campaign featuring rising pop star Freya Skye. The campaign, titled "Made for this Moment," celebrates self-expression and confidence with a collection that includes ultra-low rise, baggy fits, and adjustable waist styles, available now in sizes 00 to 20 starting at $49.95. The partnership extends beyond the campaign to include limited-edition product, Hollister's sponsorship of Freya Skye's North America, UK, and European tour, and exclusive in-store appearances across the U.S. and Europe this fall. Freya Skye, who has amassed over 2.5 billion streams and 5 million social media followers, said the brand's laidback style reflects her life moving between everyday moments and the stage. The campaign will roll out across digital, social, and in-store channels with exclusive content inspired by Freya's world in music.
Abercrombie & Fitch CompanyHollister's fall denim campaign with pop star Freya Skye is expected to drive consumer demand for its products.