Apple Inc.HSBC upgraded Apple to Buy and raised price target from $260 to $366, citing AI cycle and product launches.

HSBC upgraded Apple to Buy from Hold and raised its price target to $366 from $260, citing improving growth prospects tied to artificial intelligence and upcoming product launches. The brokerage said Apple appears to be entering an operational inflection point as it prepares to expand Apple Intelligence across its installed base of about 2.5 billion devices. HSBC also pointed to Apple's upcoming hardware roadmap, including the expected launch of the iPhone 18 Pro and Pro Max later this year, a thinner iPhone model in 2027, and a foldable iPhone under development, which together with AI enhancements could encourage a broader device replacement cycle. The firm increased its revenue forecasts for fiscal 2027 and 2028 by 7% to 9% on stronger iPhone demand and raised its 2027 services revenue estimate by 5.4% on expectations for broader adoption of Apple's AI-powered ecosystem.
Apple Inc.HSBC upgraded Apple to Buy and raised price target from $260 to $366, citing AI cycle and product launches.
HSBC Holdings PLC