HubSpot Adds 10,800 Net New Customers in Q1 2026, Total Rises 16% to 299,458

Earnings
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Summary · why it matters

HubSpot added 10,800 net new customers during the first quarter of 2026, increasing its total customer count 16% year over year to 299,458. The company saw strong traction in the upmarket segment, with deals above $60,000 in annual recurring revenue rising 37% and deals above $120,000 surging 64%. Sixty-three percent of new Pro+ customers purchased multiple Hubs, up 3% year over year, as enterprises consolidate customer-facing operations on a unified platform. HubSpot's AI strategy also gained momentum, with active Core Seat users up 90% year over year and more than 25% of Pro+ customers buying additional Core Seats. The company's pricing optimization and partner ecosystem continue to support customer acquisition.

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HubSpot Inc
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HubSpot added 10,800 net new customers, with strong upmarket growth and increased multi-Hub adoption.