HubSpot IncHubSpot unveiled Breeze Assistant and an autonomous Smart CRM with OpenAI, a new AI product/R&D development.

HubSpot announced a new AI Growth Bundle with OpenAI, built around deep product integration between the two firms. The package includes HubSpot's new Breeze Assistant, a conversational AI tool designed to help teams work across marketing, sales and service workflows, and an autonomous Smart CRM that updates itself using AI, adding advanced automation and decision-support features. The release features what the company describes as the first CRM integration with ChatGPT Ads, targeting customers who run AI-generated campaigns inside HubSpot. The AI Growth Bundle, Breeze Assistant and autonomous Smart CRM are only one part of the broader HubSpot story for investors, and the company has also flagged 2 warning signs for HubSpot. HubSpot runs a cloud-based CRM platform used by businesses across the Americas, Europe and Asia Pacific, and the company's narrative points toward a $243 fair value for the stock.
HubSpot IncHubSpot unveiled Breeze Assistant and an autonomous Smart CRM with OpenAI, a new AI product/R&D development.
Salesforce.com IncOpenAI's ChatGPT Ads is integrated into HubSpot's CRM, expanding adoption of OpenAI's advertising product.