Hugel Inc. is bringing its clinical cosmetics brand WELLAGE to Sephora stores across the U.S. through a strategic partnership with OLIVE YOUNG. Starting August 20, five flagship products from WELLAGE's Real Hyaluronic line, including the one day kit, ampoule, toner, cream and mask, will be available at OLIVE YOUNG's K-Beauty Edit display in Sephora stores. WELLAGE will also participate in a pop-up truck event hosted by OLIVE YOUNG, beginning August 20 in front of Sephora stores in key U.S. markets including New York, Texas, and Florida. Hugel will distribute 10ml miniatures of the Real Hyaluronic Blue 100 Ampoule, winner of the Essence/Serum category at the 2025 Olive Young Awards, to let local consumers experience the product. Carrie Strom, President and Global CEO of Hugel, said the company will actively expand awareness of K-beauty across North America and worldwide.
Hugel IncHugel's WELLAGE brand expands to Sephora US, increasing product availability and consumer reach.
OLIVE YOUNG partners with Hugel to bring WELLAGE to Sephora, potentially boosting its K-beauty retail presence.
