Hugo Boss reported a 9% currency-adjusted decline in group sales for the second quarter of 2026, driven by weak consumer demand and strategic realignment measures. The BOSS brand saw an 8% revenue drop, while HUGO brand revenues fell 14% amid ongoing repositioning. Regionally, EMEA sales declined 13%, impacted by softer local demand and lower Middle East traffic, Americas sales slipped 1%, and Asia Pacific sales decreased 5%. Gross margin expanded by 200 basis points to 64.9%, supported by sourcing efficiencies, higher full-price sales, and price increases. EBIT reached EUR59 million with a margin of 6.5%, and net income amounted to EUR33 million, or EUR0.49 per share. Free cash flow before leases was EUR105 million in the quarter, and inventories were down 15% year-over-year.
Hugo Boss AGSales fell 9% due to weak consumer demand and strategic realignment, with declines across all regions and brands.